British Invasion - Zink Magazine

As Americans we’ve always had a fondness for anything British (after all, they gave us punk rock, James Blunt and Orlando Bloom), but when it comes to fashion the Brits are rapidly invading our shores - one catwalk at a time. BY VANESSA CRAFT

RAG & BONE
It’s not just women constantly in search of the perfect pair of jeans. Frustrated with the lack of laid back yet beautifully constructed style choices for men, Londoners Nathan Bogle and Marcus Wainwright started Rag & Bone, initially focusing on denim and then branching out into a full men’s collection in 2005. This year, they’ve expanded their classic sportswear to a women’s line.

Rag & Bone is best described as “luxury basics” - accessible in design and extravagant in price (a pair of jeans comes with a $275 dry-clean only tag). Winning this year’s Ecco Domani Fashion Foundation (past winners include Zac Posen and Proenza Schouler) has futher propelled the label into the already glaring media spotlight.

Right now, Bogle is excited by the more modern, minimal elements of tailoring in sportswear. “It feels like we’ve stripped back to essentials,” he says, “and it gives everyone a new platform to develop from…

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