Diva Demands: Zink Magazine

Post-Madonna, prima donnas want the world on a platter with M&Ms (only the yellow ones) and bottled water (flown in from Poland at room temperature) served by a Greek God (Apollo or Achilles only).  BY VANESSA CRAFT

Back in the day, being a diva meant something; it described a highly eminent, glamorous female singer cut from a different cloth than the rest of us.  Old school songstresses like Billie Holiday (who used to sleep in evening gowns instead of nightgowns), Diana Ross (ordered no direct eye contact from backstage minions) or Shirley Bassey ("Diamonds never leave you; men do") were all perfect examples of outrageous egos, supreme talent, and spectacular lifestyles.

Open up a glossy page from any magazine or tabloid today, and you’ll find most female singers - whether rock, pop, or R&B, one hit wonder or rap star - branded with the term.  To be a diva in 2004 means you have a complicated, legally binding rider that lists in great detail the brand, size, shape and colour of the fruit bowl in your dressing room.  And that’s just the beginning.

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